Jamaican cuisine is normally seen as a hole in the wall, grab and go type of cuisine. The rise of dine-in Jamaican cuisine presented an opportunity for us to promote the dine-in experience to consumers who love Jamaican cuisine.
To do so, we employed a differentiated strategy across Facebook and Instagram based on audience segmentation and cultural relevance. We also created video content to give clients a new perspective on the dine-in experience.
Results:
From our 8 months of marketing and growth hacking efforts, Scotthill garnered over 500,000 mm in Facebook impressions and a lift in restaurant traffic by 30% to there store.
Through our growth hacking, Scotthill was featured on radio station G98.7, BlogTO, food influencer pages and had several celebrity sitings at the restaurant.
