OVERVIEW
Node app is a micro-influencer marketplace connecting brands with micro-influencers. They reached out to work with Whitmedia about two years ago.
The goal was to attract new users to the platform in order to take advantage of their freemium offer. Their target audience is millennial business owners (e-commerce and restaurants) with products or food to offer micro-influencers.
Credit goes to Whitmedia (for) the way we’ve been able to drive distribution. We’ve 10’d our userbase of businesses in the last six months since we started working with Whitmedia.
THE CHALLENGE
With ad costs rising on Facebook, and TikTok, Node was looking for a way to generate new users at a cost per lead under $20.00. We specialize in lead gen. So we went to work.
THE RESULTS
Through using B2B UGC ads across Instagram, Facebook, and TikTok we were able to scale 2x the user base in the first 30 days. After the first month we fine tuned the ads and really started to grow. Within the first 6 months we 10x’d the user base of Node and successfully grew the company nationwide.
KPI’s:
Average CTR: 2.01%
Hold rate: 48%
ROAS: 8:1
CPL: $9.09
ECAC: $20.00
