Overview

Elevate Festival is the largest festival in Canada at the intersection of arts + tech. Featuring world-class speakers, arts + culture events, opportunities to grow your business, and a space to find your people, Elevate Festival will empower you to explore ways creativity, innovation, and technology can help you thrive in a hyperconnected and hypercompetitive world.

The Challenge

Elevate Festival is the largest festival in Canada at the intersection of arts and tech, they hired us to lead their paid media. They wanted to drive event registrations and sales through Instagram, Facebook, TikTok, and LinkedIn. Some of the assets we had included promotional assets, press, and an email list.

The Execution

With conversions in mind, we filtered through their Hubspot email list and created a value based audience focused on purchases. We then created a funnel of audience for prospecting and retargeting across Facebook, LinkedIn, and TikTok.

With ad costs rising we got creative and leveraged talking head style UGC videos to to stop the target audience from scrolling hook them into the message and convert users into email registrants and converting ticket sales.